SEO Content Writer | Pickyourtrail

About Pickyourtrail :Pickyourtrail is the Indian millennial’s most loved leisure travel brand. Our mission is to make a positive impact on people by delivering meaningful & memorable experiences through travel. We take pride in having built India’s most loved Do-It-Yourself vacation builder platform. Over 100,000 travelers from 14 countries have picked their trail with us and have rated us exceptional across TrustPilot, Facebook and Google. In fact, Google in its travel survey had cited Pickyourtrail’s model of the combination of expert-led advice and tech platform as the desired solution for the vacation industry. With an NPS score of 60+, We continue to focus on delivering exceptional value and experiences for the new age travelers breaking away from the traditional packaged tours model.We are looking for writers to join our SEO team and enrich our website with new blog posts and content that complies with search engine guidelines.Content writer responsibilities include conducting thorough research on industry related topics combined with search engine trends, competitive analysis and data & insights. You should be able to generate ideas for new content types, proofread your content to publish an error free copy. The content needs to be appealing to our audience and should attract new customers.ResponsibilitiesConduct simple keyword research and write content using SEO guidelines to boost website rank for targeted keywordsAnalyze competitors to see what kind of content works well for higher keyword ranksResearch industry related topics using online resources and Google trendsProofread and edit posts before publishingPrepare well structured draft using CMS (Wordpress) or Google docMonitor ranks post publishing to assess the performance of your content (to see what’s working, what’s not)Update website content (SEO led) as neededIdentify gaps on existing content and update copyRequired SkillsBasic SEO knowledge. Should be able to perform keyword research using best practices and tools.Proven work experience as content writerGood with research using multiple online resourcesExcellent writing and editing skillsHand on experience with CMS like WordpressShould have an eye for user experience