Social Media Digital Marketing Associate

Prahran Market, Melbourne’s premier food market, is renowned for its vibrant atmosphere and diverse range of high-quality produce. We are a community hub, fostering a passion for food and culture. As we embark on a new vision and strategy, we are in a phase of transition aimed at remaining relevant and increasing foot traffic. We are seeking a creative and dynamic Social Media & Digital Marketing Associate to join our dedicated team and help us amplify our brand online.

This is a full time position (four weekdays + one weekend day) based on-site at the Prahran Market.

A dream job for someone who loves food, social media marketing and content creation.



Content Creation & Social Media Management:

Capture the energy and experience of Prahran Market through engaging content.
Shoot and edit photos and videos for social media channels.
Manage TikTok, Instagram, and Facebook profiles.
Write compelling copy.
Schedule and post content to maintain a consistent online presence.
Ensure the content is vibrant, contemporary, and exciting, reflecting the market's fresh and dynamic environment.
Highlight traders fairly across social media platforms using trader audit tracker.
Website Management:

Update website content, including trader profiles, recipe pages, and campaign pages.
Ensure SEO best practices are followed to enhance website visibility.
Email Marketing:

Create and send engaging newsletters and promotional emails using MailChimp.
Manage subscriber lists and analyse email campaign performance.
Analytics & Reporting:

Analyse social media and website metrics to gauge content performance.
Collaborate with the Head of Experience to adjust strategies based on data insights.
Provide monthly reports on social media performance.
Planning & Coordination:

Use master content planners and social planners to organise and schedule content.
Refer to marketing calendars and strategic plans to align with broader marketing strategies.