Social Media & Digital Marketing Executive

Role Overview:
We are seeking a highly skilled Lead Generation Specialist with expertise in Meta Ads (Facebook & Instagram) and LinkedIn Ads. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns to generate high-quality leads for both our in-house services and client projects.

Key Responsibilities:

Plan, create, and optimize Meta Ads & LinkedIn Ads campaigns for lead generation.
Develop targeting strategies that capture SMEs, startups, and enterprise decision-makers.
Continuously analyze performance metrics (CPL, CTR, ROAS) and implement data-driven improvements.
Conduct A/B testing for creatives, copy, and audience segmentation.
Work closely with the content & design teams to develop ad creatives that convert.
Manage lead forms, landing pages, and conversion tracking.
Stay updated with platform updates, bidding strategies, and ad policies.
Report weekly/monthly campaign performance with clear insights and recommendations.
Required Skills & Experience:

1+ year of proven experience in Meta Ads and LinkedIn Ads lead generation.
Strong knowledge of audience targeting, bidding strategies, and campaign funnels.
Hands-on experience with Facebook Business Manager & LinkedIn Campaign Manager.
Proficiency in using Analytics tools (Meta Ads Manager, LinkedIn Insights, Google Analytics, etc.).
Excellent understanding of B2B lead generation and conversion optimization.
Strong analytical mindset with the ability to interpret data & optimize campaigns.
Good communication skills and ability to collaborate with cross-functional teams.
Preferred Qualifications:

Experience with retargeting campaigns & lookalike audiences.
Understanding of CRM integration with ad platforms.
Knowledge of landing page CRO (conversion rate optimization).
Certification in Meta Ads / LinkedIn Marketing is a plus.
Benefits of joining us:

5 days working week
Flexible work timing
PF Benefit
Leave Encashment
Job Types: Full-time, Permanent

Pay: ₹10,852.39 - ₹45,000.00 per month

Benefits:

Flexible schedule
Leave encashment
Provident Fund
Work Location: In person