Social Media Marketing Specialist
- Category: Digital Marketing Expert Jobs
- Location: West Bengal
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 18K to 19K
- Published on: 2025/09/21
Job Summary:
As a Social Media Marketing Specialist, your primary responsibility will be to manage, develop and execute social media marketing strategies to promote our brand and products/services. You will be responsible for creating engaging content, managing social media accounts, analyzing data, and providing recommendations for optimization to increase brand awareness, drive traffic, and generate leads.
Key Responsibilities:
• Develop, implement, and manage social media marketing strategies and campaigns across various social media platforms (such as Facebook, Instagram, Twitter, LinkedIn, etc.) to achieve business objectives.
• Create engaging and shareable content, including written and visual materials, such as posts, images, videos, infographics, etc.
• Monitor social media channels for customer feedback, inquiries, and comments, and respond promptly and professionally to maintain a positive image and customer relationship.
• Use social media listening tools to monitor online conversations and stay up-to-date with industry trends, competitor activities, and user behaviors.
• Analyze and report social media metrics and KPIs, such as reach, engagement, click-through rates, conversion rates, and ROI, and provide actionable insights and recommendations for optimization.
• Collaborate with cross-functional teams, including marketing, sales, product, and customer support, to ensure consistent brand messaging and voice across all channels.
• Stay up-to-date with social media marketing trends, best practices, and emerging technologies, and experiment with new tools and tactics to enhance the effectiveness and efficiency of social media campaigns
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