Social Media Marketing Specialist

18 hours ago
Full–time
Company Description

Funfull™ is a member-funded app that connects activity-seeking families and individuals to local active entertainment businesses. With a single affordable monthly fee, members gain access to dozens of local activities. Funfull™ aims to elevate families and foster community involvement. By partnering with Funfull™, businesses can increase their revenue streams, event sales, and combat competitive industries.

Role Description

This is a full-time on-site role as a Social Media Marketing Specialist located in Ahmedabad. The Social Media Marketing Specialist will be responsible for managing social media platforms, creating engaging content, implementing digital marketing strategies, and communicating with the target audience. The Specialist will also work on marketing initiatives to promote Funfull™ and its partner venues.

Responsibilities
• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing, actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies

Qualifications
• Social Media Marketing and Digital Marketing skills
• Ability to create engaging and compelling content for social media platforms
• Experience in managing social media platforms and analyzing metrics
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively
• Experience with graphic design and content creation tools
• Knowledge of current social media trends and platforms
• Experience in the entertainment or hospitality industry is a plus