Social Media Marketing Specialist
- Category: Digital Marketing Expert Jobs
- Location: Uttar Pradesh
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 19K to 30K
- Published on: 2025/09/21
Roles and Responsibilities
• Can use various PSOC platforms (Meta, LinkedIn, Pinterest) to identify suitable target audiences when planning new campaigns, and set up those audiences (email list, website, engagements, lookalike, interests, and demographics).
• Produces competitive and compelling ad copy for accounts, abiding by brand guidelines and tone of voice, and can communicate the best strategies for creative testing.
• Can produce a detailed creative brief and feedback on creative for accounts, considering platform requirements, dimensions, and best practices for relevant campaign objectives.
• Understands basic rules and uses them across campaigns to provide some form of autonomy (activating specific campaigns/increasing budgets over weekends).
• Understand and can identify the components that are impacting performance (Campaign level, Ad set level, or Ad level metrics) and how these can be optimized to improve overall account performance.
• Analyses data to spot trends and outliers. Able to communicate the levers that might need changing to affect overall performance.
• Experience with creating campaigns on LinkedIn, Meta, Google including the understanding of different formats, audiences and campaign types
Experience & Qualifications
• Min. 6 months work experience working as a Paid Ads Expert.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally and strong collaboration skills.
• Has a Bachelor’s degree or an equivalent degree.
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Schedule:
• Day shift
Application Question(s):
• What is your Current Salary per month?
Experience:
• Social media marketing: 1 year (Preferred
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