Social Media Specialist II

Job highlights
Identified by Google from the original job post
Qualifications
Minimum Educational Req: Two or four-year college degree, or equivalent experience in a similar or related role
Years of Experience: 3-5+ years of experience in a similar position
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
3+ years of experience managing social media platforms for a brand or organization, with proven success in driving engagement and conversions
Demonstrated experience in managing paid social ad campaigns and generating a measurable ROI
Strong understanding of social media trends and best practices across platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging platforms
Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, platform-specific insights)
Social Media Expertise: Deep knowledge of social media trends, platform algorithms, and best practices for content creation and engagement on all major platforms
Paid Social Media Advertising: Proven experience in managing and optimizing paid social media campaigns, including budget management and ROI tracking
Content Creation & Strategy: Ability to create engaging content that aligns with brand messaging and resonates with the target audience
Analytics & Reporting: Strong analytical skills with the ability to interpret social media performance data, track KPIs, and provide actionable insights to improve campaigns
Trend Monitoring: Stay up to date with changes in social media platforms, trends, and tools to ensure the brand stays relevant and competitive
Community Engagement: Ability to foster meaningful engagement with followers, build an online community, and respond to comments and messages in a timely manner
Collaboration & Communication: Excellent communication and collaboration skills, with the ability to work cross-functionally and align social media efforts with broader marketing initiatives
Project Management: Strong organizational and project management skills to handle multiple campaigns and ensure deadlines are met
Creative Thinking: A creative mindset with the ability to generate innovative ideas for content, campaigns, and engagement strategies
Results-Driven Focus: Proven ability to generate measurable ROI through both organic and paid social media efforts
Operational Platforms: Strong proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint) and the Google platform, including Google Docs, Gmail, Google Calendar, Chat, and Google Analytics
Confidentiality: Demonstrated ability to manage confidential and non-standard information with discretion
This is a primarily desk-based position requiring prolonged periods of sitting and regular use of a computer, including typing and screen-based work
Occasional standing, walking, and light lifting (up to 10 pounds) may be required
This role requires regular interaction with individuals at all levels, both within the department and across the organization
Responsibilities
Reports to (position): Head of Marketing
Travel: Less than 25%
The Social Media Specialist II will be responsible for managing the company’s presence across all social media platforms, developing content strategies, and driving engagement through both organic and paid efforts
The ideal candidate will have a deep understanding of social media trends, be able to generate a proven return on investment (ROI), and have experience managing paid social ad campaigns
This role involves creating compelling content, analyzing performance metrics, and staying up to date with the latest platform trends to maximize visibility and engagement
Develop and implement social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging channels to increase brand awareness, engagement, and conversions
Create, curate, and manage content (images, video, written) that is engaging and aligned with the company’s brand and messaging
Collaborate with design and marketing teams to develop assets
Manage and optimize paid social ad campaigns on platforms such as Facebook Ads, Instagram Ads, and LinkedIn Ads to achieve business goals and generate ROI
Stay current with social media trends, algorithm changes, and best practices across all platforms to ensure the company is leveraging the most effective strategies
Analyze and report on social media performance metrics, providing insights on engagement, growth, and conversions
Adjust strategies based on data to improve results
Actively engage with followers, respond to comments, and foster a strong sense of community around the brand across all social media platforms
Work closely with the marketing, content, and design teams to ensure social media efforts are aligned with broader marketing campaigns and brand messaging
Focus on generating a proven ROI through both organic growth and paid social media efforts
Continuously track and optimize for performance against key performance indicators (KPIs)
Identify and work with influencers or brand advocates to create authentic content and amplify the company’s message
The role may also involve occasional travel to other locations
Reasonable accommodations will be provided to enable individuals with disabilities to perform the essential functions of the role
The position may also involve direct engagement with customers in escalation or support situations and collaboration with managers from various departments
Job description
Job Description – Social Media Specialist II

Division / Department: Marketing

Reports to (position): Head of Marketing

Level / Grade: Individual Contributor

Location: Denver

Employment Type: Full Time, Exempt

Work Conditions: Office Environment

Travel: Less than 25%

Telecommute: Hybrid

Minimum Educational Req: Two or four-year college degree, or equivalent experience in a similar or related role.

Years of Experience: 3-5+ years of experience in a similar position

Position Summary:

The Social Media Specialist II will be responsible for managing the company’s presence across all social media platforms, developing content strategies, and driving engagement through both organic and paid efforts. The ideal candidate will have a deep understanding of social media trends, be able to generate a proven return on investment (ROI), and have experience managing paid social ad campaigns. This role involves creating compelling content, analyzing performance metrics, and staying up to date with the latest platform trends to maximize visibility and engagement.

Essential Functions / Job Responsibilities:
• Develop and implement social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging channels to increase brand awareness, engagement, and conversions.
• Create, curate, and manage content (images, video, written) that is engaging and aligned with the company’s brand and messaging. Collaborate with design and marketing teams to develop assets.
• Manage and optimize paid social ad campaigns on platforms such as Facebook Ads, Instagram Ads, and LinkedIn Ads to achieve business goals and generate ROI.
• Stay current with social media trends, algorithm changes, and best practices across all platforms to ensure the company is leveraging the most effective strategies.
• Analyze and report on social media performance metrics, providing insights on engagement, growth, and conversions. Adjust strategies based on data to improve results.
• Actively engage with followers, respond to comments, and foster a strong sense of community around the brand across all social media platforms.
• Work closely with the marketing, content, and design teams to ensure social media efforts are aligned with broader marketing campaigns and brand messaging.
• Focus on generating a proven ROI through both organic growth and paid social media efforts. Continuously track and optimize for performance against key performance indicators (KPIs).
• Identify and work with influencers or brand advocates to create authentic content and amplify the company’s message.

Minimum Requirements:
• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 3+ years of experience managing social media platforms for a brand or organization, with proven success in driving engagement and conversions.
• Demonstrated experience in managing paid social ad campaigns and generating a measurable ROI.
• Strong understanding of social media trends and best practices across platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging platforms.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, platform-specific insights).

Skills Required:
• Social Media Expertise: Deep knowledge of social media trends, platform algorithms, and best practices for content creation and engagement on all major platforms.
• Paid Social Media Advertising: Proven experience in managing and optimizing paid social media campaigns, including budget management and ROI tracking.
• Content Creation & Strategy: Ability to create engaging content that aligns with brand messaging and resonates with the target audience.
• Analytics & Reporting: Strong analytical skills with the ability to interpret social media performance data, track KPIs, and provide actionable insights to improve campaigns.
• Trend Monitoring: Stay up to date with changes in social media platforms, trends, and tools to ensure the brand stays relevant and competitive.
• Community Engagement: Ability to foster meaningful engagement with followers, build an online community, and respond to comments and messages in a timely manner.
• Collaboration & Communication: Excellent communication and collaboration skills, with the ability to work cross-functionally and align social media efforts with broader marketing initiatives.
• Project Management: Strong organizational and project management skills to handle multiple campaigns and ensure deadlines are met.
• Creative Thinking: A creative mindset with the ability to generate innovative ideas for content, campaigns, and engagement strategies.
• Results-Driven Focus: Proven ability to generate measurable ROI through both organic and paid social media efforts.
• Operational Platforms: Strong proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint) and the Google platform, including Google Docs, Gmail, Google Calendar, Chat, and Google Analytics.
• Confidentiality: Demonstrated ability to manage confidential and non-standard information with discretion.

Physical Requirements:

This is a primarily desk-based position requiring prolonged periods of sitting and regular use of a computer, including typing and screen-based work. Occasional standing, walking, and light lifting (up to 10 pounds) may be required. The role may also involve occasional travel to other locations. Reasonable accommodations will be provided to enable individuals with disabilities to perform the essential functions of the role.

Internal and External Interaction:

This role requires regular interaction with individuals at all levels, both within the department and across the organization. The position may also involve direct engagement with customers in escalation or support situations and collaboration with managers from various departments.