Sr| Digital Marketing Manager

Job description

We are a fast-growing multinational company with offices in US, EU, UK and India. We deal in manufacturing, distribution, wholesale and retail of metal handicrafts in the global market. We are looking for an energetic and driven Senior Digital Marketing Manager to join us and form a team of highly skilled individuals to lead our Digital Marketing department.

Roles and Responsibilities
• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Maintains digital marketing staff job results by counseling and disciplining employees, and planning, monitoring, and appraising job results.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence using his team.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.

Desired Candidate Profile
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets.
• Familiar with financial planning and strategy

Education/Experience
• Bachelors or master's degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry.
• Strong experience in selling platforms like Shopify, Amazon, Etsy, Ebay etc.
• Strong knowledge of Google Ads, Amazon Ads, Facebook Ads, Pinterest Ads and Instagram Ads.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Role:

Head - Digital Marketing

Industry Type:

Advertising & Marketing (Digital Marketing)

Department:

Marketing & Communication

Employment Type:

Full Time, Permanent

Role Category:

Digital Marketing