Video Production at Boma Garden Centre

Brief for Video Production at Boma Garden Centre

We are looking to create three videos to promote our seasonal offerings at Boma Garden Centre in Kentish Town, NW5. These videos will be used across multiple social media platforms, including Facebook, Instagram, Twitter, and TikTok. We are working within a limited budget, so please take that into consideration when preparing your proposal.

Video 1: Christmas Trees and Festive Products (Using Stock Footage)

Objective:

Promote the sale of high-quality real-cut Christmas trees (Nordmann and Fraser Firs), pot-grown Nordmann Christmas trees, Cinco Christmas tree stands, handmade Christmas wreaths and decorations, festive potted plants, and winter & festive seasonal plants. Since our Christmas trees will not arrive until the end of November, we need stock footage of similar trees and wreaths for this video. All other items can be used from stock we have onsite currently

Target Audience:

Local London residents, particularly families and homeowners preparing for Christmas, living within the M25 area. With a heavier focus of postcodes of a 5-mile radius of our location

Video Length:

Main version: 30-45 seconds (for Facebook, Instagram posts, Twitter).

Short version: 10-15 seconds (for Instagram Stories, TikTok).

Narration/Copytext:

No narration. Use text overlays to convey key messages:

- “Highest Quality Real Cut Christmas Trees.”

- “Handmade Wreaths & Decorations.”

- “Special Pre-order Offers Until End of November.”

- “Free Delivery Within the M25 or Collect at Boma Garden Centre, Kentish Town.”

Music:

Use royalty-free festive music to enhance the holiday atmosphere.

Call-to-action (CTA):

Include in the final frames:

- “Visit us at Boma Garden Centre, Kentish Town, NW5.”

- Website URL and contact information.

Stock Footage Requirement:

Stock footage of Christmas trees should ideally depict similar tree types (Nordmann and Fraser Firs) in a natural or retail setting. This will ensure consistency with the actual products we offer.

Delivery Format:

The video should be ready for multiple social media platforms, formatted in multiple aspect ratios:

- 1:1 (square) for Facebook/Instagram posts

- 4:5 (portrait) for Facebook/Instagram posts

- +:16 (vertical) for Instagram Stories/TikTok

- 16:+ (horizontal) for Twitter

Ensure final deliverables are provided in .MP4 or .MOV format for ease of distribution.

Video 2: Autumn and Winter Seasonal Plants

Objective:

Create brand awareness by promoting Boma Garden Centre’s autumn and winter seasonal plants, including ready-to-go autumn/winter planters, to attract visitors to the garden centre.

Target Audience:

Local London gardeners and plant enthusiasts.

Video Length:

Main version: 20-30 seconds (for Facebook, Instagram posts, Twitter).

Short version: 10-15 seconds (for Instagram Stories, TikTok).

Narration/Copytext:

No narration. Use text overlays:

- “Autumn & Winter Plants Ready-to-Go.”

- “Beautiful Seasonal Planters Available Now.”

- “Visit Us at Boma Garden Centre, Kentish Town.”

Music:

Use royalty-free background music that reflects the calm, natural autumn season.

Call-to-action (CTA):

Final frames should include:

- “Visit Boma Garden Centre, Kentish Town, NW5.”

- Website URL and contact information.

Video 3: Christmas Trees and Decorations at Boma Garden Centre (For Multiple Years)

Objective:

Create a video that showcases the actual Christmas trees, decorations, and festive displays at Boma Garden Centre, to be used in future years’ holiday promotions. This video will be filmed when the trees and decorations arrive towards the end of November.

Target Audience:

Future customers within the M25 area who are preparing for Christmas and looking for quality trees and decorations.

Video Length:

Main version: 30-45 seconds.

Short version: 10-15 seconds.

Narration/Copytext:

No narration. Use text overlays:

- “Discover Our Beautiful Christmas Trees & Festive Decorations.”

- “Handmade Wreaths, Tree Stands, and Potted Plants.”

- “Delivery Available Within the M25.”

Music:

Use royalty-free festive music to enhance the holiday feel.

Call-to-action (CTA):

End the video with Boma Garden Centre branding, website URL, and delivery/collection details.

Production Requirements:

1. All videos must be edited and ready for distribution across Facebook, Instagram, Twitter, and TikTok, formatted in multiple aspect ratios:

- 1:1 (square) for Facebook/Instagram posts

- 4:5 (portrait) for Facebook/Instagram posts

- +:16 (vertical) for Instagram Stories/TikTok

- 16:+ (horizontal) for Twitter

2. Simple text overlays should be used instead of voice-over narration to keep the production straightforward.

3. Royalty-free music should be used to avoid additional costs.

4. For Video 1, you may need to source stock footage of Christmas trees as the actual trees will arrive in November.

5. We also plan to create a third video when the trees and decorations arrive, which can be used for multiple years.

Timeline:

We require the completion of Videos 1 and 2 by the end of October 2024, with Video 3 to be completed in late November once the Christmas trees and decorations have arrived. Please provide a rough schedule for the November shoot.

Call-to-action for the Videographer:

Please provide a proposal and quotation for each of the three videos, taking into consideration the limited budget of the garden centre. We welcome your suggestions on how to maximize the production value, particularly for Video 1, where stock footage may be needed.

We look forward to your proposal!