Campaign Operations

Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Job Purpose

• SPOC for all Customer Communications for Marketing / Product / portfolio Teams for Consumer Banking Group

• As a Campaign Ops Lead, you are accountable in designing of planned campaigns to help business teams to achieve business targets

• Own the delivery of multi-channel data driven campaigns

Key Accountabilities

• Assist campaign managers in launching marketing campaigns as per agreed timelines

• Ensure that Campaign list is created as per approved CRT

• Adhere to Campaign ToR to ensure "Zero" Error Rate

• Supervise everyday Interactive workflow and procedures with QC (Maker-Checker)

• Fulfillment of Marketing Campaigns Winner List

• Campaign Performance Tracking

Job Duties & responsibilities

• Ensure 100% utilization of data led features of existing platforms in CMP
• Work with campaign operations team to ensure that the full capability of these features are implemented in campaigns

• Ensuring best practice campaign design, build, QA & execution on time and as per CRT.

• Taking ownership of all communications between analytics, data, channel and other technical teams to ensure all the building blocks of a campaign are put together accurately, on time.

• Being able to prioritize multiple tasks-based business critical outcomes and be able to work in an agile manner to deliver to marketing needs.

Required Experience
Non-technical Experience

• Good academic background

• Should be self-motivated and adaptable.

• Should be focused and well organized
Technical Experience

• 8 to 10 years of experience working in build & delivery of data driven marketing campaigns across multiple channels.

• Hands on Experience in using Enterprise Marketing tool like HCL UNICA is MUST; Adobe Campaigns and Oracle Eloqua etc... is a PLUS

• Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational data bases.

• Credit Card Business Knowledge is preferable

• Understanding of Big Data systems is beneficial

• Work both independently and collaboratively in gathering requirements with minimal supervision.

• Excellent written and oral communication skills
Education / Preferred Experience

• Bachelor / PG degree in Statistics, Mathematics / Computer science / IT is preferable

• Extensive experience in at least one Enterprise Marketing tool