CRM Assistant

FOREVER US



Step into the world of Forever New, where fashion knows no boundaries. As Australia's trailblazing brand in clothing and accessories, we're taking the globe by storm with over 350+ stores and a thriving online presence. Our community is a vibrant tapestry of style enthusiasts, visionary designers, creative thinkers, and trendsetters who have propelled us from Melbourne to the world stage. With an unwavering passion for fashion, we are dedicated to creating moments that bring a radiant smile to her face.



THE PERKS WE OFFER YOU



As a valued member of the Forever New family, you'll not only enjoy a wide range of exciting rewards and benefits, but also be part of a team that genuinely appreciates your talent and dedication.



Discover the perks of joining us:



Benefit from a generous 40% employee discount, including periodic discounts for your family and friends.
Coffee lover? Indulge in daily subsidized coffee and lunch at the café downstairs.
Enjoy the flexibility of loyalty and birthday leave to celebrate special moments in your life.
Receive recruitment referral incentives for bringing talented individuals to join our exceptional team.
Take advantage of our wellbeing and environmental incentives, promoting your overall wellness and contributing to a sustainable future.
Engage in continuous learning and development programs to enhance your skills and foster personal and professional growth.
Be recognized for your outstanding contributions through our recognition program and service awards.
Enjoy the convenience of subsidized car parking, ensuring a stress-free commute.
Thrive in our vibrant head office located in Richmond, an area renowned for its energy and creativity.
Gain exposure to a global business operating across 5 continents, expanding your horizons and providing diverse experiences.


YOUR DREAM OPPORTUNITY



As our passionate CRM Administrator, you will work closely with the CRM Manager in creating and managing campaigns for Forever New's CRM and loyalty program. You will collaborate closely with campaign leads to ensure smooth execution across various customer channels, including email and SMS.



Using our Marketing Automation platform, you will create campaign segmentation and audiences, conduct A/B tests, and explore personalization opportunities to drive increased revenue and deliver a tailored customer experience. Additionally, you will analyse campaign performance and implement strategies to enhance engagement and conversion for future campaigns.



Get excited to:



Reporting and Monitoring for CRM/Loyalty

Reporting on performance of CRM/Loyalty programs, SMS & MMS, and Post Purchase Surveys to present in weekly trade meetings and reporting decks for executives.
Monitor Forever New’s Validity account, checking weekly insights into inbox placement, reputation, and performing regular inbox testing with seed lists and pixel tracking to track deliverability.


CRM and Loyalty Journeys/Emails:

Creating new and existing CRM/Loyalty journeys and emails in Emarsys across all regions.
Monitoring performance of existing programs.
Looking after voucher codes in emails.
Creating segments within Emarsys, and assisting with clearing database size


SMS and MMS Campaigns

Implementing MMS in SMS for promotional sales and collection launches.
Reporting on campaign results.
Updating budgets and invoices.


Audience Creation for Northern Hem Digital Ads:

Develop targeted CRM audiences for Digital Ads for Facebook and Google.


Competitor Research:

Conducted competitor research, including evaluations of loyalty checkout experiences and analysis of welcome emails/offers.


Customer Service Support:

Address customer service queries related to customer account issues.


THE SKILLS & EXPERIENCE YOU OFFER US



Relevant tertiary qualification in Business, Marketing or similar
1- 2 years’ experience within CRM and marketing automation
Experience using marketing automation platforms to deliver omnichannel campaigns and automation journeys including email SMS, web push and app push.
Strong stakeholder management skills and the ability to work cross functionally with internal and external stakeholders.
Experience with A/B testing, segmentation and personalisation
Experience working at a strategic and analytical level to own deliver the roadmap of automations


Whether we’re designing our latest fashion collection, learning, laughing, and collaborating as a team or providing expert styling advice to our loyal customers, these are a few of the values engrained in our DNA:



Think Customer
Respect for all
Keep it Simple
Take Responsibility
Act with Pace


Join Forever New and become part of a community that values your uniqueness and offers exciting opportunities for personal and professional growth. Apply now and let your talents ***** in an environment that celebrates diversity and fosters succes