Digital Marketing Manager | THG Experience

Job description
About THG

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

The digital marketing manager will develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp on current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will play a pivotal role in the growth of our brands, whilst also promoting brand awareness for King Street Townhouse Hotel and Hale Country Club & Spa - some of our properties within the THG Experience portfolio.

This role is ideal for someone who thrives in a fast-paced, innovative environment and is passionate about hospitality, beauty, wellness, and digital marketing. You will be responsible for developing, guiding and monitoring the brands presence across multiple digital platforms, optimizing and challenging where appropriate. You will understand ROI, reporting on every campaign and aligning all spend with department budgets.

Key Responsibilities
• Developing and implementing digital marketing strategies, including paid social, Affiliates, SEO, SEM and PPC
• Building strategies with a key focus on driving new customer acquisition and increasing brand awareness
• Working closely with properties to ensure that we are commercially profitable across our marketing offering
• Lead and build CRM strategy for growth optimisation and brand building alongside Head of Brand
• Establish and lead email marketing strategy for each property respectively to drive sales, engagement, with personalisation in mind
• Collaborating with analytics and data science teams to define measurement, reporting and attribution solutions with an emphasis on creative effectiveness and deliver an ongoing measurement / test, learn, optimise culture
• Design, build and maintain digital campaigns including email marketing across both brands/properties
• Creating, executing and monitoring marketing campaign budgets, optimising and reporting on accordingly
• Collaborating with sales teams within each property to improve marketing results
• Work with senior leadership and finance teams to oversee the annual business planning cycle, keeping abreast of budget spend and ROI
• Measuring and reporting of all digital marketing campaigns and assess against goals (ROI and KPIs) such as website traffic, audience engagement, conversion, bounce rate and ad spend ROI
• Build a data-first performance culture
• Utilising data to optimise spend and performance based on insights, continually evolving our offering in-line with business needs and industry developments
• Coordinating with the marketing team and property stakeholders alongside the Head of Brand to identify innovative growth strategies
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify trends and insights, introducing new solutions, skillsets and practices as well as trialling emerging channels and measurement approaches
• Develop and propose new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Oversee and update website content, collaborating with internal teams to keep website up-to-date, create website landing pages and optimise user experience
• Develop and promote a positive team culture, motivating and supporting individuals and establishing effective business partnering, collaboration and integration across these teams and wider organisation

Requirements
• A degree in digital marketing, performance-specific qualifications, advertising, business or a related field
• 2+ years in a digital/performance marketing role with proven experience overseeing a brands digital marketing team
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and paid advertising campaigns
• Experience in CRM and email/customer journeys with personalisation and dynamic content inclusion
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in building digital marketing strategies with confidence in presenting to senior leadership team
• Experience in optimising landing pages and user funnels
• Proven track record in identifying and implementing strong growth strategies with demonstrable positive outcomes
• Experience with A/B and multivariate experiments

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.