Experimentation Specialist

As a business inside one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.

We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.

Digital Optimisation Specialist - 12 Month Fixed term contract

Join an innovative and dynamic team with an inclusive culture
Shape the future of critical business functions
Strong opportunities for growth and career development in role
Woolies X
As a business inside one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths to our customers, powered by our team, technology and data. We’re an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform the way people live and shop.
With an industry leading technology team, backed by analytics, we’re resourceful and eager to experiment. Our agile teams are empowered to innovate and deliver an awesome experience for our customers - no matter whether they choose to shop in-store, or online.

What you’ll do

Map, analyse and optimise customer journeys across multiple digital products, channels and engagement touchpoints through AB testing and experience targeting (XT) across our web and app properties
Work closely with Product, UX Design, UX Research, Front end Developers, Data Science and QA to build experiments end to end including, ideation, roadmap, set up, monitoring and reporting
Report, interpret and present qualitative and quantitative insights to aid and inform roadmaps of targeting or testing initiatives to Product Managers and key senior stakeholders in an effective manner
Be an active contributor the Experimentation craft through chapter time initiatives
What you’ll bring

2-3+ years experience in Experimentation (CRO/Digital Optimisation): You should have a strong track record in A/B testing, personalisation, and other optimisation techniques
Deep understanding of Experimentation standards and best practices: You should be familiar with industry standards and methodologies for experimentation
Strong UX/UI design and conversion principles knowledge: You should have a solid understanding of user experience, user interface design, and conversion optimization principles
Experience with stakeholder management and team collaboration: You should be able to effectively manage stakeholders and collaborate with cross-functional teams.
Technical skills and data analysis experience: You should be proficient in A/B testing tools like Adobe Target and Optimizely, and have experience with data analysis using platforms like Adobe Analytics or Google Analytics

What you’ll Experience

Work from Anywhere - A progressive and flexible ‘Work from Anywhere’ policy that gives you more control over your work, life and wellbeing.*
Team Discounts - Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
Parental Leave - 12 weeks paid parental leave for primary caregivers . Woolworths Group will also continue to pay superannuation for up to 12 months (subject to relevant caps) while the Team Member is on parental leave (paid or unpaid). 4 weeks paid leave for secondary caregivers
Wellness - Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.
Endless possibilities with Woolworths Group


We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’


Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group


Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.


We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

You can learn more about working with us on LinkedIn or via www.wowcareers.com.au . #LI
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.