Head of Marketing | India

As a core member of the WG&SI senior leadership team, to build and lead a high-performing marketing team, to define a clear marketing strategy to deliver the long-term BIO (Bottled in Origin) and BII (Bottled in India) growth vision for WG&SI and to execute the delivery of that strategy which will accelerate the impact of the William Grant & Sons luxury and premium spirits portfolio in India.

What We Can Offer You
• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement.
• Private Healthcare for employees and dependents
• Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Private Life Assurance
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.
Main Responsibilities
• Lead the development of a successful brand portfolio strategy for the India as a whole and for the 23 Indian states within which our Brands are present, based on thorough analysis of regional consumer understanding, market insights, trends and ensure these are aligned with global leadership team.
• Lead and run the annual planning process and JUBPs with a broad range of distributors, ensuring that global programmes are locally activated in a way that cuts through with the Indian consumer
• Develop a winning marketing plan for each of the regionally managed brands. Lead the brand management, Brand Ambassador and Customer Marketing departments including the Bottled in India (BII) local bottling project Shah Jehan which will be transformative for WG&SI.
• Supervise and deliver (where appropriate) the implementation and execution of the developed brand strategies and plans (promotions and campaigns) making sure local agencies and business partners deliver the necessary services and that the impact of activities is maximized
• Coach and develop local distributor brand team members to deliver the regional brand strategy
• Develop and lead local agency relationships (PR, Digital and ATL/BTL)
• Develop local activities communication programme to increase brand equity and positioning within the region
• Lead the local development of trading strategy including price strategies and support the local distributors in the creation of commercial strategies, ensuring price and commercial strategies applied.
• Lead local innovation strategy and new brand and brand extensions launching supervision
• Build and maintain effective relationships with commercial teams both internal and external (local distributor) including Regional Managers, KAM’s, On and Off Trade teams to drive the correct brand portfolio strategies execution.
• Build and maintain strong communication channels with the global team to ensure the relevant guidance and input to ensure the delivery of business results whilst addressing local needs
• Engages, inspires, and galvanizes the organization (WG&S India and local Importer/Distributor) around the brand vision, position, and strategies so they are clear in bringing them to life in their areas of functional expertise.
• Contribute to the development of the WG&S India strategy, working as an effective member of the WGS India leadership team
Our Ideal Candidate