Social Media Marketing Specialist

Job Responsibilities:
Developing and implementing social media strategies to drive engagement, increase brand awareness and generate leads.
Curating compelling content for social media platforms, including text, images, videos and info graphics.
Managing social media accounts and profiles, including posting regular updates, responding to comments and engaging with followers.
Monitoring social media trends, industry news and competitor activities to identify opportunities for content creation and engagement.
Implementing paid social media advertising campaigns and optimizing them for maximum reach and conversions.
Analyzing social media data and metrics to measure the effectiveness of campaigns and make data-driven decisions.

Collaborating with cross-functional teams such as marketing, design and customer support to align social media efforts with overall business growth.
Keeping up-to-date with social media platform algorithms, features and best practices.
Implementing social media listening and monitoring tools to track brand mentions.
Staying informed about emerging trends and technologies in social media and making recommendations for their adoption.

Qualification Required:
Minimum Graduation in any discipline.

Salary:
Rs.

17,000 to 20,000K

Experience Required:
Understanding of social media platforms ( Facebook, Twitter, Instagram, ) & their respective best practices.
Proficiency in social media management tools, scheduling platforms and analytics platforms.
Knowledge of social media advertising platforms such as Facebook Ads Manager and experience in running paid campaigns.
Familiarity with social media analytics and reporting to track key performance indicators (KPI's) and measure campaign success.
Ability to interpret social media data and derive insights to inform future strategies.

Strong organizational skills to manage multiple social media accounts & campaigns Understanding of branding & marketing principles to maintain brand consistency across social media platforms.
Experience in social media crisis management & customer service.
Should have a passion for staying up-to-date with social media trends, emerging platforms and industry